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6. A HR services start-up looks to establish its credibility and build a
long-term brand identity with a .com Web presence |
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Stratum Consulting started its business in mid-2008, with the economy in the midst of a recession and in an industry that was one of hardest hit. As a recent start up, all within a span of a year. It has a network of four offices in the main Indian metros and a total of ten employees. Madhur Ramani, CEO of Stratum Consulting, links the success of his business to establishing and leveraging a .com Web presence.
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7. A .com presence enables a handicrafts manufacturer to help make
the right impression |
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While having a Web site is a business imperative for Lakshmi Handicrafts, it thought it is equally important to consider an on line presence that offers a high degree of effectiveness and decided to register with a .com domain name. Mr. Piplani explains, "We believe a .com domain name is the most popular across geographies and this serves us well when customers search for Handicrafts manufacturers. A .com domain name is the most likely extension to be tried out by visitors from type-in traffic".
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8. A legal firm leverages .com Web presence to showcase its expertise
to a global audience |
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While the objectives of creating an Internet presence were clear for Madan Associates from the start, they were equally focused on registering for a .com domain name. Rohit explains their domain name strategy as an important part of the Company's online presence, ".com is one of the most recognised domain name extensions and it was an obvious choice for us, keeping in mind that we wish to reach out to a global audience. Another deciding factor was that not only is it easier to search online but it is also easy to recall".
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9. A .com Web presence helps spell success for a mid-sized specialty
chemicals company |
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Mody Chemical launched its Web site in 1997. It was clear about its domain name strategy from the start. "When we decided to launch an on line presence, there was no question of choosing an alternate domain name over .com. It is one of the most recognised and searched domain name extensions online. For us it was the only choice," emphasises Mr. Mody. "For us it was not just about creating an on line presence but also about using it effectively - to showcase our products, success and experience to our customers and prospects".
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